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I have been working as a copywriter for over a decade.
During that time, I have always tried to stay abreast with the ongoing trends, as this helps me make sure that my content remains engaging.
Understanding the numbers behind successful copy also allows me to build trust with my clients, assuring them that my copywriting strategies are based on the latest industry statistics.
Whether you’re a newbie copywriter or a veteran in the field, staying on top of the latest copywriting trends will help you take your copy to new heights.
1. Only 2 out of 10 readers read past headlines
No matter how much effort you put into writing your copy’s body, only 2 out of 10 people will read it. This means that 80 percent of people who will set an eye on your copy won’t read beyond the headline.
This statistic isn’t to suggest that you shouldn’t make any effort in writing your copy’s body. It’s just to let you know (provided you don’t already) how crucial headings are to the success/failure of your copy.
To make sure that your headlines do make the most of the attention they’re getting, they should offer a brief glimpse of the benefits of the product/service you’re marketing.
This will not only ignite the reader’s interest in your offering (the primary objective of the headline). It will also convince them to keep reading (the secondary objective).
2. The copywriting services market is estimated to grow by over 7.5% (year on year) b/w 2023 and 2030.
For both aspiring and veteran copywriters, this stat paints a rosy picture of their future.
If you’re just starting out, the above growth indicates that by the time you become an expert in this field, there will be more opportunities for you to find work and increase your income.
For seasoned professionals, this growth signifies continued relevance and value in the marketplace. Your experience and expertise are likely to be in high demand as businesses seek quality content that stands out amidst the competition.
And what about the elephant in the room aka AI-based writing tools?
Sure, while AI-based tools may automate some tasks, they are unable to replace human copywriters entirely. Instead, they are more likely to complement your creativity by streamlining certain aspects of the writing process.
3. Using language even third-graders can grasp increases email responses by 36%
According to findings that should surprise no one, most people prefer reading content that they can consume with great ease.
Writing copy that even third-graders find legible won’t just increase the chances of your messages being passed across.
Data suggests that third-grader-friendly copy tends to be more persuasive, prompting readers to take the desired action.
Lastly, writing copy that is easy to digest would reflect positively on the brand whose product or service you are marketing. This, in turn, will demonstrate professionalism and approachability.
4. Personalized calls to action tend to be 202% more effective
According to research carried out by Jeffrey Vocell, smart CTAs perform 200% better than regular CTAs.
This isn’t surprising given that smart CTAs are tailored based on the user’s behavior, preferences, and demographic information.
For instance, if a user returns from the checkout page without making a purchase, a smart CTA might offer a limited-time discount.
Similarly, a user browsing a specific product category might be prompted with a relevant eBook or a related webinar to encourage conversion.
5. Almost 70% of recipients report emails as spammy based on the subject line alone
Unearthed by OptinMonster, this stat shows how important it is to craft compelling and authentic subject lines.
While catchy subject lines can grab attention for the time being, you should avoid clickbait tactics that hide the actual content of the email.
For instance, I recently unsubscribed from a vacation packages provider who sent me an email with the subject line \”Breaking News: You’ve won a Free Trip!\”
Although their email was catchy enough for me to notice and click it, the copy underneath – the email contained a sales pitch for vacation packages rather than genuine news about winning a trip – forced me to pull the plug on the service.
That isn’t to say that bland subject lines are the way to go. It’s just a reminder that the subject line shouldn’t contain anything misleading. Or else, you may end up losing subscribers like the above vacation package provider.
6. Less than 50% of copywriters have completed conventional copywriting training
According to a survey carried out by ProCopywriters, you don’t have to undergo formal training to make a career out of copywriting.
Among the 500-plus copywriters interviewed for the survey, less than half (around 46 percent) had completed copywriting training.
This shows that while formal training may help move the needle for copywriters, so does staying updated on industry trends, best practices, and emerging technologies.
Only then you will be able to stay competitive and provide higher quality work for your clients, the businesses you work for, or your employer.
