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Are you curious about the direction SEO is heading in 2024? Worried that the rise of AI tools might render this field obsolete in the near future?
Then you have arrived at the right place. We have gathered, verified, and categorized the latest SEO stats to answer all your questions.
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Why SEO Matters in 2024?
- More than 53% of all web traffic comes from organic search, driven primarily by search engine optimization. (BrightEdge)
- The #1 organic result on Google gets 27.6% of all clicks. (Backlinko)
- Moving up from #2 to the top spot on Google’s first page will result in an eye-watering 74.5% more clicks. (Backlinko)
- B2B businesses generate 2x as much revenue from organic search than all other channels combined. (HigherVisibility)
- 53% of people in the US research products on search engines before purchasing to make the best decision possible. (Google)
- 49% of respondents to a poll claimed that organic search produces the best ROI of all the online marketing channels. (Search Engine Journal)
- Approximately 80% of consumers will use a search engine to find information about a local business before heading there. (Think with Google)
- 28% of people who conduct a local search will purchase from the business within 24 hours. (Think with Google)
Why Invest in Voice Search SEO in 2024?
- More than 50% of adults who use a search engine rely on voice search to find an answer to their query. (Multiple)
- Approximately 41% of adults in the US use voice search on a daily basis. (Multiple)
- More than 50% of the global online population uses voice search in 2024, up from 27% in 2018 (Think with Google; Learn.G2)
- 58% of consumers questioned for a survey stated that they use voice search to find a local business. (Semrush)
- According to an analysis of 10,000 Google Home search results, more than 40.7% of all answers from voice search come from a Featured Snippet. (Backlinko)
- The average Google voice search result page (V-SERP) receives 1,199 Facebook shares and 44 Tweet mentions. (Backlinko)
- By the end of 2024, the use of voice assistants is expected to hit 8.4 billion units, up from 4.2 billion in 2020. (DooFinder)
Why Mobile SEO is Important in 2024?
- In 2024, 60.67% of all website traffic comes from people using mobile devices, up from 50.81% in 2018. (What’s The Big Data)
- Africa has the highest percentage of mobile internet users, with Asia 2nd, South America 3rd, and North America at 5th place. (Exploding Topics)
- 57% of local searches come from a mobile device and tablet, highlighting the importance of doing mobile SEO for local businesses. (Forbes)
- When people use their mobile phones to search for a local business, 88% of those individuals will end up visiting the physical location within the week. (Think with Google)
- 76% of individuals who conduct a local search on their smartphone will visit the physical location within one day, and 28% of those overall searches will result in a purchase. (Think with Google)
- 72.6% of internet users will rely solely on their mobile phones to access the web by 2025 (no desktop or laptop usage). (AI SEO)
- Around 52.3% of internet users in the United States used only mobile to access the web in 2021, up from 32.1% in 2015. (Statista)
Why You Should Use AI for SEO?
- Results from a survey involving industry experts reveal that 65% of businesses generate better SEO results thanks to AI. (SEMrush)
- 67% of businesses interviewed for a survey report an improvement in content quality after using AI-based tools (SEMrush).
- Businesses that leverage the power of AI in SEO see an improvement in conversion rates of up to 10%. (Salesforce)
- Around 8 out of every 10 businesses (78%) using AI for SEO are satisfied with the results they are getting. (SEMrush)
- Around 7 out of every 10 companies (68%) surveyed reported getting a higher ROI on SEO and content marketing due to AI. (SEMrush).
- 52% of consumers are open to having AI assist them with a product, website, or feature experience. (Survey Monkey)
- Companies using AI for SEO reportedly outperform their competitors by a whopping 50%. (Zip Do)
Why You Should Only Do SEO for Google?
- Google accounts for 86.99% of the global search engine market, with its closest competitor, Bing, having a 5.8% share. (GS Statcounter)
- In February 2024, Google accounted for 95.37% of the global mobile search engine market worldwide, with competitors like Yandex, Baidu, and Yahoo! accounting for less than one percent each. (Statista)
- Google processes over 8.5 billion searches every day, a volume that has steadily increased year over year since 1998. (Smart Insights)
- More than 91% of global online traffic comes from Google, making it an absolute necessity for businesses to focus on SEO. (SEMrush)
- The top 170 sites in the US owe close to 2/3rds (63.41%) of their US web traffic to Google.com. (SparkToro)
- Despite the arrival of rivals like ChatGPT, Google is still the most visited site in the world, with 89.3 billion visits. (Multiple)
How much do SEOs make?
- $64,617 — the average salary for an SEO specialist in the US. (Indeed)
- $113,333 — the average salary of an SEO freelancer in the US. (ZipRecruiter)
- Men earn an average of 26% more than women in search marketing, with the wage gap even higher in senior positions. (Search Engine Land)
- An average SEO developer in Kansas earns more ($79,594) than their counterparts located in any other US state. (ZipRecruiter)
- $497.16 — the average amount that American small businesses spend on SEO per month. (Search Engine Journal via Backlinko)
- SEO agencies are 2x more likely to get paid in the $1k-$2k range than freelancers, most of whom earn in the $500 – $1k range per client. (Backlinko)
Conclusion
Search engine optimization is an ever-evolving feed. As such, if you don’t stay updated of the recent trends, you’d never be able to earn the big bucks. That’s where the above statistics will come in handy. However, if you feel that we have left something of note out, please feel free to enlighten us.
