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To be on the top is matter, and it is not possible without having a well optimised website on the internet.
Well, if you are selling something online you might hear ‘Ecommerce SEO’ buzzing around you. And, that is the same thing that all ecommerce website owners want to have for their online business to get higher visibility on search engines, and generate more sales.
What Is SEO For Ecommerce?
In the simplest terms, SEO means optimising your website for the purpose to get maximum organic (free) traffic to your website by appearing on the top of search engines like Google, Bing, Yahoo etc.
SEO for Ecommerce is a marketing strategy that many businesses use to increase their website visibility, traffic, and conversions rates. The objective of Ecommerce SEO is to enhance organic traffic to the online store, draw in potential customers, and ultimately elevate sales and revenue.
That is the reason Ecommerce SEO is considered crucial for ranking, and being on the top of Google search results.
While moving forward, here are 7 benefits of SEO for Ecommerce websites that were discussed below in detail.
1. Build Better Credibility:
SEO for Ecommerce is a powerful tool for building credibility. Because when it comes to selling online, marketing belief, and trust is the only thing that maintains a given-take relationship between consumers, and brands.
Consistently delivering value and maintaining a credible online presence, you promote long-term relationships with customers, leading to repeat business and brand loyalty.
By optimising your online store’s presence, you not only attract more traffic but also establish trust and confidence among potential customers. Through strategic keyword targeting and optimisation, your store appears prominently in search engine results, boosting visibility and attracting quality traffic.
2. Increase Brand Awareness
Did you know that around 25% of all organic clicks go to well-established brands? That’s a significant chunk of potential sales. The problem is, if your Ecommerce website is not optimised then you are out of this huge number of sales.
So, being on the top of the search results not only gets maximum organic clicks, but in the same way it appears in front of users when they’re actively seeking relevant products or information. And, convincing consumers to choose your brand for their shopping.
As a result, more people become aware of your brand, leading to increased visibility, and make it easier for users to find and choose your products over competitors.
3. Ensuring More Traffic
Studies reveal that less than half of consumers proceed beyond the first page of search results when looking for local services or products online. Nearly half of your potential customers may be lost initially. On the initial page, the top five organic results capture 67.60% of all clicks
Yet, if your website manages to rank on the first page for relevant keywords related to your offerings on search engines like Google and Bing, you can anticipate a significant uptick in traffic without the need for investing in paid advertising campaigns.
Neil Patel highlights that Ecommerce websites securing the number one spot in search engine results typically garner the most traffic, around 20.5%. This suggests that your website’s daily visitors could potentially double once your products start appearing prominently in users’ search results.
4. Higher Rankings Boosts Conversion
Securing a higher ranking position in search results can dramatically increase your conversion rates. When your website ranks higher, visitors tend to have greater confidence in your products or services.
On the other hand, a proficiently designed website encourages users to complete purchases seamlessly.
Ecommerce SEO contributes to filling the marketing funnel and holds significance across its various stages, including:
- Awareness: SEO facilitates brand visibility, ensuring that potential customers become aware of your offerings.
- Research: It aids in guiding users through their research phase by providing relevant information and resources.
- Action (purchase): SEO helps track user behavior by analysing the keywords they use, thereby targeting their purchasing intent effectively.
Additionally, a well-executed content marketing strategy plays a well perform role across all funnel stages. A fully optimised web page serves as bottom-of-the-funnel content, facilitating the action stage for conversion.
Contact us if you need support with your contact marketing.
5. Reduce Marketing Costs
SEO for Ecommerce is a long-term investment to maximising your return on investment (ROI). A comprehensive study reveals that investing in technical SEO, encompassing tasks like keyword research and site speed enhancements, yields an impressive ROI of 117%.
These statistics essentially imply that with SEO, your marketing expenditures will eventually pay off. In fact, they often yield returns that far exceed the initial investment. But the advantages don’t stop there.
Unlike the short-lived impact of ad clicks, the results of SEO are long term. While the effects of an advertising campaign typically dwindle once it concludes, a well-crafted product page will continue to attract traffic for as long as it remains relevant.
6. Increase Lead Quality
Ecommerce SEO not only drives more traffic to your site but also assists in refining your leads. Frequently, Ecommerce platforms encounter clicks from individuals who may not be prepared to make a purchase or are uncertain about your store’s quality and dependability in fulfilling their requirements.
Simply clicking on your product pages does not furnish them with the necessary information or guide them through your sales funnel. Rather, through SEO, you can pinpoint exactly what these individuals are seeking and deliver the information necessary for them to make a decision.
7. Improve PPC Efficiency
Many eCommerce brands proficient in search marketing likely run PPC ads. By complementing this with eCommerce SEO best practices, great benefits can arise.
One prominent advantage SEO offers to a PPC advertising account is the enhancement of Quality Score (on PPC & SEO shared landing pages). This score, ranging from 0 to 10, offers insights into how well quality stacks up against competitors struggling for the same keywords. A higher score translates to lower cost per click, extending the reach of your ad budget.
Google research indicates that sites with strong organic search results tend to have higher PPC ad click-through rates on the same SERP. Although paid search and organic search may operate as separate entities, synergy between these channels yields great advantages.
Contact us if you need support with PPC for your Ecommerce site.
Best Ecommerce SEO Strategies
Let’s suppose you’re already well aware of the significance of page titles, meta descriptions, and other fundamental SEO elements – you know, all the basics are covered. Here’s some additional insight to further improve SEO for your Ecommerce website;
- Keyword Research: Conduct in-depth keyword research to identify relevant terms and phrases that potential customers use when searching for products or services similar to yours.
- User Experience: Prioritise user experience by creating intuitive navigation, clear calls-to-action, and a seamless checkout process. Positive user experiences contribute to higher search rankings.
- Optimised Product Pages: Optimise product pages with unique and descriptive titles, meta descriptions, and high-quality images. Incorporate target keywords naturally into product descriptions while providing valuable information to customers.
- Internal Linking: Use internal linking to guide users through your site and distribute link equity across pages. This helps search engines crawl and index your site more effectively.
- Site Speed: Improve site speed by optimising images, manipulating browser caching, and minimising unnecessary code. Faster loading times enhance user experience and can positively impact SEO.
- Mobile Optimisation: Ensure your website is mobile-friendly, as mobile optimisation is crucial for both user experience and search engine rankings.
- Content Creation: produce high-quality, engaging content such as blog posts, buying guides, and product reviews to attract organic traffic and establish your site as an authority in your niche.
- Backlink Building: Earn high-quality backlinks from reputable websites to improve your site’s authority and credibility in the eyes of search engines.
Related article: Can you learn SEO in a day?
In a nutshell, now the internet is becoming a very competitive place for ecommerce businesses. If you want to be successful, and compete with your competitors, then you must know about how to get your website noticed by the target audience.
Among the most potent methods is search engine optimisation (SEO), which is grounds for refining your website to secure top placement on search engine results pages (SERPs).
SEO is a consistent process which requires time, and resources to see the fruitful results. So, be patient and stay connected with the market trends. And follow the best performing SEO strategy tactic to maximise your higher rankings, reach, quality lead, and conversions rate.
